Musasa helps students in Zimbabwe find a room near their university. Its promise is plain: every room is visited before it is listed, every fee is shown before anyone pays, and it all happens on WhatsApp, where students already are. The site had to carry that promise for three people at once: a student far from home, a parent paying for a room they have never seen, and a landlord with a room standing empty.
The homepage reads like an afternoon on a lawn. It opens on an illustrated stage, students seen from above in dappled shade, with a campus picker that answers in the first line. Zimbabwe is a map that draws itself, each pin joined to its campuses and the suburbs near them. How it works is told as the WhatsApp chat it really is, playing out message by message as you scroll. A listing is taken apart into the five things every room shows. The fees are printed as a receipt, parents get a postcard home, and landlords an earnings calculator.
Behind it sit a rooms finder, a page for every room (photos first, then the visit report), a page for every city, an ask bar that stays with you on a phone, and a share card for each room. The illustrations are drawn in code from one kit, flat colour and fine grain, so they stay sharp and light at any size, and the motion that never stops is kept to small, cheap layers. The words come from the client's brief.
The identity behind it is its own piece of work, with its own story to tell soon.